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Understanding E-Commerce’s Impact on Real EstateAdvances in telecommunications, the internet and software technology are profoundly changing how the world does business. Instant communication and the ability to share information are restructuring business processes. Across every industry, organizations are evaluating how to compete in this new economy. E-commerce creates quantum improvements in efficiency. Businesses that do not incorporate this technology into their growth strategy may suffer severe competitive disadvantage–perhaps, extinction. Moreover, the advantage of being “first mover” in a market makes it imperative that a real estate portfolio be quickly converted to support the new business model. At Jones Lang LaSalle, we are continuously reviewing and analyzing the effects of e-commerce on real estate. Our exposure to e-commerce tools and industry sector trends, combined with our real estate expertise, means clients get the information they need to anticipate change and make effective decisions. While transitions in real estate needs due to supply chain efficiencies have been the most publicized outcomes of the e-commerce revolution, Jones Lang LaSalle understands that the winners in the new economy will utilize the internet to transform all processes throughout the enterprise. And, as organizations evolve, real estate must be positioned to support the changing needs of its users. Does the current portfolio support the new business strategy? What investments must be made to the existing portfolio to support new processes? Will certain properties be rendered “stranded assets”? Will new organizational groups need to be housed elsewhere? Can newly outsourced functions be housed in surplus property? These issues represent the tip of the iceberg as clients begin to deconstruct, then reconstruct their businesses. Jones Lang LaSalle is committed to helping clients survive this transformation as market leaders with global reach. To learn how to adapt your real estate needs to e-commerce, contact: Americas
Mark
Rose Asia
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