Be prepared to answer the following questions in class.

1. What do you think are the most important aspects of the CITIS system for MDA and for its partners? What accounts for its rapid growth?

2. What's novel about the CITIS system? Why is 'virtual factory' construction such a recent phenomenon?

3. Where will Aerotech's competition come from? How would you advise George Brill to respond to it?

4. Which of the business options in the case would you encourage Brill to pursue? Why?

5. How much money do you estimate AeroTech can make over the next two years as a consulting firm? To respond to the Tyrell RFQ, select at least one pricing method and price the service so that it's as financially attractive as consulting.