The idea/opportunity area for each team is listed below. These sub-themes were formed by ~24 instructors and mentors based upon your presentations.
Your opportunity area is defined to reflect a sub-theme that represents promising directions proposed by your team. A specific solution or product was not chosen as it is too risky to commit to a specific idea embodiment until our understanding is deeper. Your assigned sub-theme is intended to provide more strategic focus for your idea generation than the broad theme, but still leave flexibility to explore several new avenues of interest. As you learn more your ideas will evolve.
Examples of ideas that inspired your sub-theme are provided, but the intention is not to be constrained only to ideas you have proposed thus far. Please continue to come up with new opportunities. It is quite unlikely that any one idea as sketched on your
posters will survive without significant evolution.
The next step is a more focused and detailed exploration within your sub-theme (see the sketch model review). You will certainly want to consider new ideas, or even opportunities proposed by other teams (that no longer fit their theme, but do fit your direction). A critical step in generating more refined ideas will be making a strong connection with potential users/clients and clearly articulating specific needs to be addressed.
View all the posters at-a-glance.
All of the idea posters and presentations are on-line. Use the on-line review form to provide feedback — feel free to offer constructive suggestions
to your classmates. You will be emailed comments
from at least 3 course staff members by noon Tuesday. Comments will be both on ideas and presentation.
If you have any questions about your team's area, please contact the course instructor.