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Treasure Hunt Questions and Information Sources

For each question, please provide a good citation for where you found the answer.   If you used library materials, provide the call number and library in which it is located.  If you used a database, indicate which database was used.

Take me to: question 1; question 2; question 3; question 4; question 5.


Question 1:
You are investigating TOPIC and need to find some facts.  (Hint: use handbooks,  encyclopedias, or reports to answer these types of factual questions)

TOPIC: biomechanics

ANSWER: 

  1. 0.10
  2. 2.7 (.2)

How: Search Mark’s Standard Handbook for Mechanical Engineers. Search for “human articular cartilage” for (a) and “cancellous bone” for (b). Found in Table 20.8.2 and Table 20.8.4

Citation: Anonymous 2006, "Marks' Standard Handbook for Mechanical Engineers (11th Edition)," McGraw-Hill Professional Publishing, New York, NY. page 20-83 and page 20-94 Barker Library - Reference Collection | TJ151.S785


TOPIC:  inflatable structures

  1. List 4 types of fabric architectures used in air-inflated fabric structures.
  2. When creating air beams, what is the equation to calculate the yard density ratio?

ANSWER:

  1. Plain weave, braid, triaxial braid, strap reinforced braid
  2. Yarn density ratio (YDR) = # weft yarns per unit length of cylinder /# warp yarns per unit circumference

How: Search Mark’s Standard Handbook for Mechanical Engineers. Search for (a) “air- inflated fabric structures” “fabric architecture” and (b) “air beams” “yarn density ratio”. Answer is in Figure 20.10.1 and Figure 20.10.4, page 20-108 and 20-111.

Citation: Anonymous 2006, "Marks' Standard Handbook for Mechanical Engineers (11th Edition)," McGraw-Hill Professional Publishing, New York, NY. page 20-108 and 20-111 Barker Library - Reference Collection | TJ151.S785


TOPIC:  rodeo facilities

  1. What is the size of a basic outdoor ring for hunters and jumpers?
  2. What sized barrels (in gallons) are required for a standard barrel course in a rodeo?
  3. What is the size of a standard dressage arena?

ANSWER: 

  1. 150’ x 300’
  2. 55 gal.
  3. 60 meters x 20 meters

How:  Use Architectural Graphic Standards (10th Edition) page 790

Citation:  Ramsey, C., Sleeper, H., and Hoke, J. 2000. Ramsey/Sleeper Architectural Graphic Standards. John Wiley & Sons, New York. Rotch Library – Service Desk – TH2031.R35 2000

 
TOPIC:  floatation devices and toys for disable children to use in pools

  1. Measuring from the center of the front end of the board, what is the completely unobstructed, clear vertical distance that needs to be above the diving board?
  2. How many lanes for training or competition will a 25-meter pool width provide?
  3. What should the lighting at waterlevel be (in footcandles)?

ANSWER:   

  1.  13’
  2. 10 lanes
  3. 100 footcandles

How:  Use Architectural Graphic Standards (10th Edition) page 782 for a. and page 783 for b. and 783 for c.

Citation: Ramsey, C., Sleeper, H., and Hoke, J. 2000. Ramsey/Sleeper Architectural Graphic Standards. John Wiley & Sons, New York. Rotch Library – Service Desk – TH2031.R35 2000

TOPIC:  Your product design includes bearings with rolling contact.

  1. What is the design life (h, L10) for bearings used in domestic appliances?
  2. What is the procedure for determining the bearing-life for a known bearing size?

ANSWER:  

  1.  1000-2000
  2. Select ball or roller bearing
    Calculate equivalent radial load
    Select basic load rating
    Calculate rated life L10
    Check calculated life with design life

How:  Search Mark’s Standard Handbook for Mechanical Engineers. Search (a) "bearings with rolling contact" and (b) "bearings with rolling contact" "bearing-life". (a) Table 8.5.1 page 8-129 and (b) page 8-131

Citation: Anonymous 2006, "Marks' Standard Handbook for Mechanical Engineers (11th Edition)," McGraw-Hill Professional Publishing, New York, NY. page 8-129 and 8-131 Barker Library - Reference Collection | TJ151.S785

TOPIC: Your product will use a roller-chain drive

  1. What is the tensile strength per strand (lb) for ANSI chain no.40?
  2. What is the recommended max speed (r/min) for ANSI chain 140 with 18 teeth?

ANSWER:

  1. 3700
  2. 415

How: Search Mark’s Standard Handbook for Mechanical Engineers. Search "tensile strength per strand" "roller chain" to find Table 8.2.56 (page 8-60)

Citation:  Anonymous 2006, "Marks' Standard Handbook for Mechanical Engineers (11th Edition)," McGraw-Hill Professional Publishing, New York, NY. page 8-60 Barker Library - Reference Collection | TJ151.S785

TOPIC:   For your product, you need to investigate thermodynamic properties of substances.

  1. Look for specific heat at constant pressure (kJ/(kg . K) for methane, at a temperature of 250 K
  2. You want to find mean specific heats for different solids. What is the mean specific heat (c, Btu/(lb . oF) of chalk? Of Rose’s metal?

ANSWER:

  1. 2.145
  2. 0.215, 0.050


How:
Search Mark’s Standard Handbook for Mechanical Engineers. at constant pressure" methane to find Table 4.2.22 (page 4-53) and (b) search "mean specific heats" chalk to find Table 4.2.27 (page 4-58)

Citation:  Anonymous 2006, "Marks' Standard Handbook for Mechanical Engineers (11th Edition)," McGraw-Hill Professional Publishing, New York, NY. page 4-53, page 4-58. Barker Library - Reference Collection | TJ151.S785


TOPIC: Investigating products for extreme environments, focusing on the desert.

  1.  Find the solar absorptance of some typical surfaces
    • dry sand
    • flat, oil based green paint

ANSWER:  

  1. .82, .50

How: Search Mark’s Standard Handbook for Mechanical Engineers. Search (a) “solar absorptance” to find Table 9.1.5., page 9-15.

Citation: Anonymous 2006, "Marks' Standard Handbook for Mechanical Engineers (11th Edition)," McGraw-Hill Professional Publishing, New York, NY. page 9-15 Barker Library - Reference Collection | TJ151.S785

 

Question 2:. You are trying to estimate the size of the market and understand the industry for your revolutionary new product which...                     

GMID questions

TOPIC: ....is a lightweight, waterproof suitcase which has a tent, first aid kit, and a tool kit built in.

Question:

  1. How much has the adventure travel industry grown recently?
  2. If your product was geared towards adventure travelers who liked hard adventure, in which region should you focus your efforts based on industry growth?

Answer:

  1. Over 300%
  2. Latin America, followed by Europe

How:

  1. Passport: Search box at top right <adventure travel>. Choose report: “Potential of adventure travel unveiled,” October 2013. In the text, it reports growth of “almost 300%” from 2010 study.
  2. Passport: Search box at top right <adventure travel>. Choose report: “Potential of adventure travel unveiled,” October 2013. See box that Latin America is the area of highest growth in hard adventure travel.

TOPIC ...is a shower gel that exfoliates, is environmentally friendly, and leaves a shimmer of glitter on your skin.

Question:

  1. Which region of the world has the highest bath and shower sales?
  2. How much is spent in the United States on shower gel in 2010?

Answer:

  1. Asia Pacific
  2. $10 billion dollars

How:

  1. From passport, search <shower gel> or <bath and shower sales>. Open “Beyond Necessity: Global Bath and Shower Market Moves Upscale for Growth.” See graph on page 8: Regional Bath and Shower Sales.
  2. From passport, search < shower gel>. Open “Beyond Necessity: Global Bath and Shower Market Moves Upscale for Growth.” See chart on page 3, under Scope.

TOPIC:...is a fully-enclosed, clear plastic mobile pen/cage for a cat, suitable for jogging or shopping.

Question:

  1. Which 3 countries have the highest number of households with cat ownership?
  2. It is not worth developing marketing materials for countries with low cat penetration. In which countries do fewer than 2% of households own cats?

Answer:

  1. United States, Russia, and Brazil
  2. South Korea, Saudi Arabia, China, Indonesia and India

How:

  1. From GMID, search <cat ownership>. Click arrow next to 2014 to sort.
  2. From GMID, search <cat ownership>. Click arrow next to 2014 to sort.

Topic: ...is a toy for a baby, which senses eye movement and creates games based on child’s preferences.

Question:

  1. In the toy industry, what is meant by “age compression?”
  2. What are some of the reasons the North American toy industry is not predicted to grow more than 1% between 2013 and 2018?

Answer:

  1. Age compression is when children act older at a younger age, or “kids getting older younger. In toys, the result is that children play with more adult toys at a younger age, and therefore do not purchase toys for their age group.
  2. Decline in revenue from age compression, growth in emerging markets, and the continuing trend of declining revenue from US toy manufacturers.

How:

  1. From Passport, search <”toys” and “age compression” (or just age compression).> The answer is in several reports, including “North America: Largest Toy Market, Slowest to Grow” and “Age Blurring: How the Breakdown of Age Boundaries is Affecting Global Consumer Markets.”
  2. From Passport, search <North American toy market growth> (or part of that). It is first on the list if you type that exact search, and several down the list if you leave off <growth>. Read article to learn that age compression, growth in emerging markets, and declining revenue from US toy manufacturers are the reasons given for low projected growth.

 

IBISWorld questions

Topic: ....is a wine container that can hold wine cellar or refrigerated temperature for 8 hours after leaving cellar or refrigeration.

Question:

  1. Brand recognition is important in the wine industry, and partnership with a major label will be needed to make this product successful. What are the other key success factors in this industry?
  2. What are the revenue predictions for the wine industry in the next five years in the United States?

Answer:

  1. Export markets, supply contacts, economies of scope and economies of scale.
  2. Down through 2017, and then up the next two years.4.

How:

  1. In IBISworld, search <wine>. Choose “Wineries,” industry report and within the report “competitive landscape” and then “key success factors.”
  2. In IBISworld, search <wine>. Choose “Wineries,” industry report and within the report “competitive landscape” and then “key success factors.”
Topic: ...is a machine that can make 300 varieties of bubble tea at the press of a button.

Question:

  1. What are the key economic drivers of the global fast food industry?
  2. The top four restaurants hold what percent of the total market share for fast food restaurants?

Answer:

  1. Global consumer spending, GDP of East Asia, Global consumer sentiment index, and Global per capita income
  2. 34.3%

How:

  1. From IBISworld home, search <global fast food.>. Choose “Global Fast Food Restaurants.” From the first page, see key drivers.
  2. From IBISworld home, search: search <global fast food.>. Choose “Global Fast Food Restaurants.” Click “competitive landscape” and see in the first section: IBISWorld estimates that in 2014, the top four global players, all based in the United States (McDonald's, Yum Brands, Doctor's Associates, and Burger King) will account for about 34.3% of the available market share.
Topic:  ...is a new type of RV (recreational vehicle) that can convert from road travel to water travel.

Question:

  1. Who are the major purchasers of RVs in the U.S.?
  2. The RV industry is at a mature stage of its life cycle. One reason that this industry is mature is ....?

Answer:

  1. Baby boomers, retirees, and increasingly, young families are the major buyers of RVs
  2. Any of these three:
    a. The recession has severely affected the profitability and operating conditions in this industry
    b. Some new products (e.g. hybrid RVs) have been introduced over the past five years
    c. Industry value added is expected to increase from 2009 to 2019, as the industry reaches near pre-recession levels

How:

  1. IBISWorld. Search on <recreational vehicles>. From results, choose first result, Recreational Vehicle Dealers in the US. Can look at “Industry Outlook” or “Products & Markets” in Contents. Products & Markets more succinctly state the consumers as “Baby boomers, retirees, and increasingly, young families are the major buyers of RVs” but “Industry Outlook” also gives this answer in narrative form.
  2. IBISWorld. Search on <recreational vehicles>. Choose first result, Recreational Vehicle Dealers in the US. Look at “Industry Outlook,” and then “Industry Life Cycle” in Contents. Text indicates industry mature, and gives three reasons:
    a. The recession has severely affected the profitability and operating conditions in this industry
    b. Some new products (e.g. hybrid RVs) have been introduced over the past five years
    c. Industry value added is expected to increase from 2009 to 2019, as the industry reaches near pre-recession levels.
Topic: ...Is a bracelet that measures sweat levels on skin to report levels of excitement in wearer.

Question:

  1. This product is going to be sold online. What is the total revenue for online jewelry and watch sales in the US predicted to be in 2018 ($m)?
  2. This product is going to be sold online. What are the primary barriers to enter the online jewelry and watch retail business in the US?

Answer:

  1. $5,183.000
  2. The primary obstacles faced by prospective players include establishing a brand, investing in capital and contracting suppliers.

How:

  1. In IBISworld, search <online jewelry>. Choose “Online Jewelry and Watch Sales in the US” industry report “key statistics” and then see first chart.
  2. In IBISworld, search <online jewelry >. Choose “Online Jewelry and Watch Sales in the US” industry report.” Click “Competitive Landscape” and then “Barriers to Entry.”

 

Question 3: You need to find a partner to help develop and commercialize your new product idea.  An industry expert has suggested that COMPANY X, one of the largest TOPIC in the world and a publicly-owned company, might be a potential partner.  Before contacting them, learn more about COMPANY X. Please indicate the database you used to get the information you used to answer this question.  

i) Uncover the following facts about the company’s operations:

  1. The date of incorporation (or changed ownership)
  2. The address of their US headquarters
  3. Total number of employees worldwide
  4. Latest revenue (sales) figures
  5. Were they profitable last fiscal year?  How much was their profit or loss? (Hint: Look for “Net Income” or “Total Net Income”)
  6. The North American Industrial Classification code (NAICS) for their primary industry

ii) Find a news article about the company published in the past year.  Provide a good citation for the article and include the name of the bibliographic database where you found the article.

How:
Go to course page.  Look for “Researching Companies” tab. 

Answer:
1) Whole Foods Market (an organic and specialty foods retailer)
a. 1978
b. 550 Bowie Street, Austin, TX
c. Employees: 56,700
d. Annual sales: 12.917.0 (mil)
e. Net income: $551.0 (mil)
f. Primary NAICS: 44511 – Supermarkets and Other Grocery Stores

2) Big 5 Sporting Goods Corporation (sporting goods retailer)

a. 1997
b. 2525 East El Segundo Blvd., El Segundo, CA 90245-4632
c. 9000
d. Annual sales: $993.3 (mil)
e. Net income: $27.9 (mil)
f. 45111 – Sporting Goods Stores

3) Archer-Daniels-Midland Company (post-harvest crop activities; processing, warehousing, distribution)

. 1923
b. 77 West Wacker Drive, Suite 4600, Chicago, IL 60601
c. Employees: 31,100
d. Annual sales: $89,804.0(mil) 4. 5. 6. 7. 8.
e. Net income: $1,342.0 (mil)
f. Primary NAICS: 311211 – Flour Milling

4) Allscripts Healthcare Solutions Inc. (professional services in healthcare)

a. 2000
b. 222 Merchandise Mart Plaza, Suite 2024, Chicago, IL, 60654
c. 7200
d. Annual sales: $ 1,373.1 (mil)
e. $104.0 (mil) loss
f. 541512 – Computer Systems Design Service

5) Health Discovery Corporation (molecular diagnostics)

a. 2007
b. 4243 Dunwoody Club Drive, Suite 202, Atlanta, GA 30350-5206
c. 3
d. Annual sales: $1.1 (mil)
e. Net loss: $.8 (mil)
f. 54171 – Research and Development in the Physical, Engineering and Life Sciences

6) Winnebago Industries (recreational vehicle manufacturer)

a. 1958
b. P.O. Box 152, Forest City, IA 50436
c. 2680
d. Annual sales: $803.2 (mil)
e. Net income: $32.0 (mil) f. 336213 – Motor Home Manufacturing

7. C.H. Robinson Worldwide (international logistics planning) (This one is tricky. In OneSource, you have to type C.H., not CH, to get the result)

a. 1997
b. 14701 Charlson Rd. Eden Prairie, MN 55347-5088, United States
c. 11,676
d. Annual sales: $12,752.1 (mil)
e. Net income: $415.9 (mil)
f. 48851 – Freight Transportation Arrangement

8)  Central Garden and Pet Company (pet and lawn and garden supplies)

a. 1992
b. 1340 Treat Blvd, suite 600, Walnut Creek, CA 94597
c. 3100
d. Annual sales: $1,653.6 (mil)
e. Net loss: $1.9 (mil)
f. 42491 – Farm Supplies Merchant Wholesalers

 

Answer for ii. – Look at Researching Companies tab on libguide.  2nd box, Finding News about a company.  Try Factiva or Business Source Complete.

Question 4: You would like to learn more about TOPIC, and you know that the right book can provide a good summary on this topic. 

Find a general book on TOPIC, available in the MIT Libraries. Provide a good citation for the book, including the library call # at the end of the citation and which library has the item (Dewey, Rotch, Barker etc.). Also include if this book is available on the shelf (according to Barton) and the day/time this was checked. You do NOT need to physically get the book, use Barton to answer the questions. Electronic books are allowed. If you select an electronic book, provide the publisher or service provider (Springer, Wiley, Books24x7, ebrary, etc.) and the date/time this was checked.

TOPICS:
1 scuba diving
2 dental instruments
3 amusement or theme parks
4 museum exhibition design
5 rock climbing
6 prosthesis design
7 electronic books
8 unmanned vehicles

ANSWERS:  use Barton to find books

 

To find more specific information, you want to read a scholarly article on the narrower topic of TOPIC. 

1 diving mask
2 dental cutting tools
3 roller coaster design
4 interactive museum exhibits
5 safety in rock climbing
6 prosthetic design for sports
7 accessibility issues and electronic books
8 autonomous underwater vehicle for deep sea

ANSWERS: can be found in Compendex, then search Barton for journal holdings.

 

Question 5:  You want to make sure your design or project idea is unique before you take it to a company or customer for production.   Check the patent literature, and find one granted (not an application) United States technical patent for:

1 car top camper
2 massage chair
3 roll-up keyboard
4 white noise generator
5 ballet toe (pointe) shoe
6 painless injection device (for medication)
7 self inflating air mattress
8 visual display of music

  1. What is the patent title?
  2. What is the patent number? 
    (Tip: numbers starting with D, e.g. D593812, are design patents, not technical patents. Numbers starting with the year, e.g. US20060201950, are applications, not granted patents)
  3. Who is the assignee?  The inventor?
  4. Provide at least one classification code assigned to this patent (number and name, example: 446/486: Amusement Devices: Toys/ Resilient toy or actuator, OR A63F9/00: Sports;Games;Amusements: Card, board or roulette games; indoor games using small moving playing bodies, miscellaneous games: games not otherwise provided for)

ANSWER:  Go to the Patents tab on the library course page, which directs you to the Patents research guide.  Select any patent database and do a search. There is also a link on the course page to the US Patent classification system for easy look up of classification codes.

TIP: Google patents will link from the classification code to its place in the USPTO schedule to determine the name of the classification code. ESPACENET is also good for finding classification codes.