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Team Product Teardown Exercise

Product teardown is part of the benchmarking process and helps one learn about how different products are made.

In this practice exercise, teams had 45 minutes to take apart a product, and, using a large pegboard, create a display that allowed an observer to easily understand the product, see what parts are in the product, and obtain information about the product and its parts.


This exercise gave class members practice organizing and mobilizing their teams quickly, and required the effective organization of information. For their product, students were asked to indicate the product name, its target customer, retail cost, estimated production volume, manufacture location, estimated labor cost, and the cost of the most expensive part. For each part, students had to provide the part material, the method of manufacture, the estimated manufacturing cost, and the number of times it was used in the product.


Students were supplied with mounting materials, product and part labels, guidelines for identifying plastics and estimating cost, and a digital camera and printer to use as they saw fit.

The more successful teardown displays disassembled the product into its most basic components, effectively made use of the entire pegboard space, had an organized and coherent layout and intuitive label placement, grouped related parts together, and featured logical use of photos to show sub-assemblies and the interaction of different parts.

See the results from the exercise and the compressed-time video!