2009 Project Theme
| You are part of a successful product development firm that prides itself on being at the cutting edge of technology. The firm designs a wide range of successful, innovative consumer and professional products that are driven by new technologies, societal trends or challenges, and concerns about quality-of-life and global sustainability. |  |
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Each year your company challenges a select group of teams to propose and develop new products, all positioned within a broad theme. This year the theme is "emergency", and you are part of the team. The theme is broad... any product related to challenging situations may fit, both life and non-life threatening: pandemic; animal welfare; natural disaster; blackouts; poverty; medical; elderly; emotional; crisis; rescue; home. |
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Target customers may include those living in developed or developing countries. |  |
| Business models may range from products for under-served clients, to products distributed on a non-profit basis, to highly profitable mass-produced goods. However, in all cases you must develop a realistic plan for how the product can be produced and sustained. If the plan is unrealistic, the product will fail and have no impact. |   |
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You are a member of one of 8 teams that have been charged with the challenge to identify new product opportunities and develop an alpha prototype. Your team will consider ideas generated through its own ideation and research, along with themes introduced by under-served clients at the idea fair. |
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The alpha prototype development phase culminates on December 7 at the 2.009 final presentations. |  |
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