2.009 Product Engineering Processes

Nine 2.009 product risk factors

Matt Duplessie, a former 2.009 student, CEO of 5Witts and many-time 2.009 instructor, prepared nine 2.009 product risk factors. Product value propositions that are difficult to realize in a new product innovation context and/or educational context.

There are some categories that tend to be perilous. It's not that the value propositions listed below should simply be dismissed, but each comes with their own cautions.