ENG 2/24     TARGET COSTING, PRICING AND TECHNIQUES FOR MANAGING COST

Read:     Cooper, R. and T. Tanaka (1997). Toyota Motor Corporation: Target Costing System, Harvard Business School, 9-197-031: May 30.

              Cooper, R. and Slagmulder, R. Target Costing and Value Engineering. Productivity Press, Portland Oregon, 1997. pp 71-85, 327-346

              Nagle, T. T. and Holden, R. K. The Strategy and Tactics of Pricing.  Prentice Hall, Englewood Cliffs, NJ, 1994. pp 72-105
 

•  What is target costing and how can it be used?
•  How did Toyota use it?
•  What type of products make target costing difficult?
•  How does  product architecture effect the ability to execute target costing?
•  How is target costing done on a new product?
   

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