I spoke to the woman at the front desk about traffic through the museum and she mentioned how it's often correlated with the weather. Given the absence of parking, this correlation is intutive as one does not want to trek from the Kendall T stop 1.2 miles to the museum. However, there is space in front of the museum, it's simply often occupied. Zoning off the parking to musueum visitors only would help alleviate the issue of parking as well as incetive people to come to the museum, even on a rainy day.
One visitors make it to the museum, they are greeted by a front desk, yet it is a bit confusing where and what the actual museum is. After purchasing a ticket, visitors are directed upstairs (away from the desk and towards the entrance again) with a crusty reciept shoved in their pocket.
Many museums offer mementos to it's visitors, whether it's the physical one receives when purchasing a ticket or a memento picked up from the giftshop. These mementos not only offer tangible personations of one's experience but also work as a subtle marking ploy as one may see the ticket from someone else's experience and from there learn and go to the MIT Museum and receive a ticket and so on. Currently, when one purchases a "ticket", they are a given a receipt of the transaction on the thin, sad, receipt paper. Creating a ticket to hand to visitors offers them a memento, a branding identity for MIT museum and a way for the museum to spread word about it's existence.
Furthermore, in many standard museums, there's a notion of 'exit through the gift shop'. This isn't a nuance of museums, rather it's quite intentional as having visitors exit through the gift shop encourages them to purchase a memento for themselves or those around them associated with the museum whether it be a pin or a large DIY kinetic sculpture kit. Currently the gift shop is a separate entity from the entrance to the exhibits which making passing through this world of wonderful objects an explicit decision.
Rather, if the space was coordinated differently, visitors would not only enter and exit through through the gift shop but the extra wall space would allow for a "transition" -- similar to what 5Wits has -- between the spaces. This transition could be used to place educational information about workshops or the exhibits, or, as there would be windows looking through this hallway, it the hallway allows the museum to offer passerbyers a "teaser" of the exhibits.
This teaser or information display could include banners featuring information about the exhibits or research at mit or even be miniaturized elements of the exhibits. Visitors would both enter through this space -- so they would known what they were in for -- and exit through this space through the gift shop. The hallway would serve as a "bookend" to one's experience at the MIT museum and lastly, the gift shop would offer the opportunities to purchase mementos in addition to the ticket given upon purchase. After all, its one things to be inspired, it's another to stay inspired.