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Summary:

  • actual users thought the APC was easy-to-use
  • to increase usage of the APC, a postal worker encourages and helps people to use it as an alternative to waiting in line
  • think about placing the APC in other locations and also at a more prominent location within the post office
  • given the user state of mind when they are at the post office, it is difficult to convince people to use it

In conclusion, the APC is a well designed self-service kiosk. Where improvements can be made is in the thinking of the placement and role of the APC. Is it actually making a difference in the customer's experience? Are lines getting shorter at all? At the post office I visited, there was a dedicated worker whose job it was to convince people to use it and to help them use it. This is a good idea in order to try to change people's habits and ease them into the use of technology.

References:

Current description of the Automated Postal Center: http://www.usps.com/alternateaccess/selfserve.htm
Report on success of APC:
http://www.usps.com/cpim/ftp/bulletin/2007/html/pb22209/news.2.4.html June 21, 2007
Award APC won at the KioskCom Convention:
http://www.jdevents.com/Uploads/KioskCom2008/AwardsPresentation.pdf

Annual Comprehensive Statements of United States Postal Service:
2001 - http://www.usps.com/history/cs01/
2007 - http://www.usps.com/strategicplanning/cs07/chpt4_005.htm

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