logo
introduce

Summary:

  • customers don't seem to notice the machine, even though there is a sign as they wait in line
  • a few customers started clicking buttons, but gave up and went back to line
  • the customers who used it for a complete transaction either went straight for the machine or was convinced by the postal worker
    • those customers who went straight for it looked like they really knew what they were doing

I sat in the lobby between 11am-1pm on a Friday, waiting for people to use it. According to the postal worker, today was an unusually quiet day, even during the lunch hour I observed.

The summary was the following:

  • One friendly postal worker who talked to me about the APC
  • Ten people whom I observed interacting with the machine, broken down by:
Interviewed
Not Interviewed
Used
5
2
Not Used
1
2

I also observed two people who approached the APC, clicked a few buttons, but then decided to go to the line.

Here is an interesting conversation I overheard between the postal worker, who was in charge of monitoring use of the APC, and a customer she was trying to convince to use the APC:

Postal worker
Customer
Ma'am, what do you need to get done today?

I just want stamps.

Would you like to try the self-service kiosk? It will be quicker than waiting in line.
What? It can do that? (as she walks toward the machine)
Yes. It's relatively straightforward.

(Customer interacts a little with the APC, with the help of the postal worker)

 

Forget this, I'm getting back in line.

view-bench
sign-line
Taken from the bench on which I sat. From a distance, the APC looks just like an ATM.
There is a clear sign for the APC that customers probably don't notice while they are in line because they are in such a hurry.
floor-sign
keypad
Below the APC states the mantra again, "Self Service Made Simple"
Even close up, it feels like an ATM machine.
tasks
accessibility
List of services a customer can get from the APC.
Navigation buttons for wheelchair bound customers.

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MIT© 2008, Massachusetts Institute of Technology | 2.744 | Justin Lai <justinlai AT mit DOT edu>