Design Element: Audience

In developing audience information, you seek to answer the question "who will use this web?"

One method to generate this information is to list as much as you know about the audience's background, interests, proclivities. All this information may not be complete at any time during the site-development stages, but you can develop a store of information over time. Also, this audience information may change over time as different users access the site.

Who will use this site?	Why?	Characteristics	Concerns
Professional information developers	To get tips and ideas about web site development	Net and tech savvy	Useful, accurate, helpful ideas
Students	To learn about Web information	Seeking formal training	Useful techniques
Web users	To get ideas about Web information	Net users	Interesting ideas

Key Audience Practices

• Focus on a specific audience
• Interact with your audience to obtain feedback on your site.
• Keep gathering as much information as you can on your audience's needs, interests, and abilities.