Innovation is the stage of improving the user-friendliness and quality of the site to meet and exceed user expectations.
| Web Site Quality Cycle |
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| Quality as a goal for a web site involves a continuous cycle of planning, analysis, design, implementation, promotion, and innovation to ensure that the information meets user needs in terms of both content and interface. |
Innovation involves finding creative or unique ways to improve the elements of the site or engage the site's audience.
