Domestic Market Attributes
All Domestic Markets
Alaska Airlines
Sum of  Sum of  Sum of Carrier Sum of  Sum of  Sum of Total  Sum of Total  Sum of Total Multiple Single
Year Quarter Carrier Carrier Pax Carrier Revenue Itinerary Miles Nonstop Miles Coupons Market Pax Market Revenue Itinerary Miles Itineraries Itineraries
1995 3 AS         247,975           28,979,976          190,216,517         1,124,929          289,393           799,946            70,814,639            497,946,558        41,418       206,557
1996 3 AS         264,248           29,427,187          219,274,222            946,226          300,871           878,806            84,288,516            666,398,316        36,623       227,625
1997 3 AS         224,076           27,032,026          197,155,867            821,689          246,701           851,647            96,365,390            758,810,193        22,625       201,451
1998 3 AS         307,499           38,283,888          254,295,242         1,622,977          365,953         1,135,805          121,109,000            855,365,445        58,454       249,045
1999 3 AS         318,386           41,635,312          259,344,055         1,746,921          379,131         1,299,856          165,327,178         1,223,404,956        60,745       257,641
2000 3 AS         319,622           45,825,783          270,165,068         2,106,906          386,083         1,948,913          315,663,868         1,953,561,722        66,461       253,161
2001 3 AS         318,268           43,081,701          277,932,115         2,116,875          385,500         1,553,159          211,886,018         1,624,250,561        67,232       251,036
2002 3 AS         340,861           47,432,667          311,628,465         2,441,119          413,288         2,055,327          313,897,226         2,692,713,168        72,427       268,434
2003 3 AS         360,910           53,015,104          354,044,288         2,935,123          439,288         2,104,768          360,107,919         3,445,944,627        78,378       282,532
2004 3 AS         357,072           53,141,389          365,191,825         3,202,482          440,659         2,654,217          414,690,886         4,095,028,293        83,587       273,485
2005 3 AS         385,274           61,734,026          390,687,905         3,275,031          469,759         2,978,354          506,580,339         4,471,076,056        84,485       300,789
2006 3 AS         377,830           66,781,958          397,040,901         3,878,166          468,678         3,285,800          608,471,103         4,858,656,021        90,848       286,982
Source:  US DOT DB1B via BTS.  Data for 3rd quarter of each respective year.
Domestic Fare Profile
All Domestic Markets
Alaska
Year Alaska Pax Share Network Carrier Share LCC Share Other Carrier Share Alaska Revenue Share Alaska Average Fare OA Fare Alaska   Fare   Premium Average Passenger Trip Length Coupons Total Market Revenue ($Mils) Total Market Pax   (Mils)
1995 31.0% 25.8% 33.6% 0.0% 40.9% $116.87 $75.79 54.2%                      767                       1.17  $         708              8.0
1996 30.1% 27.7% 30.1% 0.4% 34.9% $111.36 $89.27 24.7%                      830                       1.14  $         843              8.8
1997 26.3% 29.0% 29.0% 1.5% 28.1% $120.64 $110.48 9.2%                      880                       1.10  $         964              8.5
1998 27.1% 27.9% 34.8% 1.0% 31.6% $124.50 $99.99 24.5%                      827                       1.19  $      1,211            11.4
1999 24.5% 34.6% 32.7% 1.0% 25.2% $130.77 $126.03 3.8%                      815                       1.19  $      1,653            13.0
2000 16.4% 47.9% 31.1% 0.9% 14.5% $143.37 $165.62 (13.4%)                      845                       1.21  $      3,157            19.5
2001 20.5% 40.6% 35.3% 0.2% 20.3% $135.36 $136.70 (1.0%)                      873                       1.21  $      2,119            15.5
2002 16.6% 48.0% 31.2% 0.5% 15.1% $139.16 $155.42 (10.5%)                      914                       1.21  $      3,139            20.6
2003 17.1% 45.0% 32.5% 1.8% 14.7% $146.89 $176.10 (16.6%)                      981                       1.22  $      3,601            21.0
2004 13.5% 46.7% 35.6% 1.1% 12.8% $148.83 $157.39 (5.4%)                    1,023                       1.23  $      4,147            26.5
2005 12.9% 46.2% 36.4% 1.3% 12.2% $160.23 $171.55 (6.6%)                    1,014                       1.22  $      5,066            29.8
2006 11.5% 50.8% 33.3% 1.1% 11.0% $176.75 $186.28 (5.1%)                    1,051                       1.24  $      6,085            32.9
Source:  US DOT DB1B via BTS for the third quarters of each year.