Domestic Market Attributes
All Domestic Markets
Alaska Airlines
			Sum of	Sum of	Sum of Carrier	Sum of	Sum of	Sum of Total	Sum of Total	Sum of Total		Multiple	Single
Year	Quarter	Carrier	Carrier Pax	Carrier Revenue	Itinerary Miles	Nonstop Miles	Coupons	Market Pax	Market Revenue	Itinerary Miles		Itineraries	Itineraries
1995	3	AS	247,975	28,979,976	190,216,517	1,124,929	289,393	799,946	70,814,639	497,946,558		41,418	206,557
1996	3	AS	264,248	29,427,187	219,274,222	946,226	300,871	878,806	84,288,516	666,398,316		36,623	227,625
1997	3	AS	224,076	27,032,026	197,155,867	821,689	246,701	851,647	96,365,390	758,810,193		22,625	201,451
1998	3	AS	307,499	38,283,888	254,295,242	1,622,977	365,953	1,135,805	121,109,000	855,365,445		58,454	249,045
1999	3	AS	318,386	41,635,312	259,344,055	1,746,921	379,131	1,299,856	165,327,178	1,223,404,956		60,745	257,641
2000	3	AS	319,622	45,825,783	270,165,068	2,106,906	386,083	1,948,913	315,663,868	1,953,561,722		66,461	253,161
2001	3	AS	318,268	43,081,701	277,932,115	2,116,875	385,500	1,553,159	211,886,018	1,624,250,561		67,232	251,036
2002	3	AS	340,861	47,432,667	311,628,465	2,441,119	413,288	2,055,327	313,897,226	2,692,713,168		72,427	268,434
2003	3	AS	360,910	53,015,104	354,044,288	2,935,123	439,288	2,104,768	360,107,919	3,445,944,627		78,378	282,532
2004	3	AS	357,072	53,141,389	365,191,825	3,202,482	440,659	2,654,217	414,690,886	4,095,028,293		83,587	273,485
2005	3	AS	385,274	61,734,026	390,687,905	3,275,031	469,759	2,978,354	506,580,339	4,471,076,056		84,485	300,789
2006	3	AS	377,830	66,781,958	397,040,901	3,878,166	468,678	3,285,800	608,471,103	4,858,656,021		90,848	286,982
Source:  US DOT DB1B via BTS.  Data for 3rd quarter of each respective year.
Domestic Fare Profile
All Domestic Markets
Alaska
Year	Alaska Pax Share	Network Carrier Share	LCC Share	Other Carrier Share	Alaska Revenue Share	Alaska Average Fare	OA Fare	Alaska   Fare   Premium	Average Passenger Trip Length	Coupons		Total Market Revenue ($Mils)	Total Market Pax   (Mils)
1995	31.0%	25.8%	33.6%	0.0%	40.9%	$116.87	$75.79	54.2%	767	1.17		$         708	8.0
1996	30.1%	27.7%	30.1%	0.4%	34.9%	$111.36	$89.27	24.7%	830	1.14		$         843	8.8
1997	26.3%	29.0%	29.0%	1.5%	28.1%	$120.64	$110.48	9.2%	880	1.10		$         964	8.5
1998	27.1%	27.9%	34.8%	1.0%	31.6%	$124.50	$99.99	24.5%	827	1.19		$      1,211	11.4
1999	24.5%	34.6%	32.7%	1.0%	25.2%	$130.77	$126.03	3.8%	815	1.19		$      1,653	13.0
2000	16.4%	47.9%	31.1%	0.9%	14.5%	$143.37	$165.62	(13.4%)	845	1.21		$      3,157	19.5
2001	20.5%	40.6%	35.3%	0.2%	20.3%	$135.36	$136.70	(1.0%)	873	1.21		$      2,119	15.5
2002	16.6%	48.0%	31.2%	0.5%	15.1%	$139.16	$155.42	(10.5%)	914	1.21		$      3,139	20.6
2003	17.1%	45.0%	32.5%	1.8%	14.7%	$146.89	$176.10	(16.6%)	981	1.22		$      3,601	21.0
2004	13.5%	46.7%	35.6%	1.1%	12.8%	$148.83	$157.39	(5.4%)	1,023	1.23		$      4,147	26.5
2005	12.9%	46.2%	36.4%	1.3%	12.2%	$160.23	$171.55	(6.6%)	1,014	1.22		$      5,066	29.8
2006	11.5%	50.8%	33.3%	1.1%	11.0%	$176.75	$186.28	(5.1%)	1,051	1.24		$      6,085	32.9
Source:  US DOT DB1B via BTS for the third quarters of each year.