| Domestic Fare Profile | |||||||||||||
| All Domestic Markets | |||||||||||||
| Southwest | |||||||||||||
| Year | Southwest Pax Share | Network Carrier Share | Other LCC Share | Other Carrier Share | Southwest Revenue Share | Southwest Average Fare | OA Fare | Southwest Fare Premium | Average Passenger Trip Length | Coupons | Total Market Revenue ($Mils) | Total Market Pax (Mils) | |
| 1995 | 38.8% | 44.1% | 7.0% | 5.4% | 25.0% | $71.18 | $135.80 | (47.6%) | 525 | 1.13 | $ 3,329 | 30.1 | |
| 1996 | 34.8% | 47.7% | 6.9% | 5.0% | 22.6% | $72.64 | $132.98 | (45.4%) | 560 | 1.13 | $ 4,128 | 36.9 | |
| 1997 | 31.9% | 51.1% | 7.1% | 4.1% | 20.0% | $80.64 | $151.11 | (46.6%) | 568 | 1.12 | $ 5,259 | 40.9 | |
| 1998 | 32.6% | 51.4% | 6.7% | 4.5% | 21.3% | $86.75 | $154.91 | (44.0%) | 616 | 1.15 | $ 5,767 | 43.5 | |
| 1999 | 31.6% | 52.8% | 7.0% | 4.4% | 21.3% | $91.60 | $156.38 | (41.4%) | 623 | 1.15 | $ 6,431 | 47.3 | |
| 2000 | 33.2% | 52.3% | 7.0% | 4.0% | 22.1% | $97.61 | $171.24 | (43.0%) | 652 | 1.15 | $ 7,373 | 50.2 | |
| 2001 | 34.7% | 49.6% | 7.9% | 4.3% | 25.2% | $92.36 | $145.91 | (36.7%) | 688 | 1.16 | $ 6,030 | 47.4 | |
| 2002 | 35.6% | 47.7% | 9.2% | 4.8% | 26.4% | $94.93 | $146.80 | (35.3%) | 717 | 1.16 | $ 5,921 | 46.1 | |
| 2003 | 37.9% | 44.9% | 9.9% | 5.1% | 27.5% | $98.33 | $158.49 | (38.0%) | 729 | 1.15 | $ 6,172 | 45.5 | |
| 2004 | 35.1% | 47.6% | 11.0% | 4.4% | 26.9% | $101.27 | $149.11 | (32.1%) | 763 | 1.16 | $ 6,868 | 51.9 | |
| 2005 | 30.2% | 49.9% | 13.7% | 4.0% | 22.1% | $107.26 | $163.68 | (34.5%) | 788 | 1.16 | $ 10,214 | 69.6 | |
| 2006 | 30.9% | 49.6% | 12.9% | 4.5% | 23.1% | $120.52 | $179.57 | (32.9%) | 818 | 1.16 | $ 11,465 | 71.1 | |
| Source: US DOT DB1B via BTS for the third quarters of each year. | |||||||||||||