Domestic Fare Profile
All Domestic Markets
Southwest
Year Southwest Pax Share Network Carrier Share Other LCC Share Other Carrier Share Southwest Revenue Share Southwest Average Fare OA Fare Southwest Fare Premium Average Passenger Trip Length Coupons Total Market Revenue ($Mils) Total Market Pax   (Mils)
1995 38.8% 44.1% 7.0% 5.4% 25.0% $71.18 $135.80 (47.6%)                  525            1.13  $      3,329                 30.1
1996 34.8% 47.7% 6.9% 5.0% 22.6% $72.64 $132.98 (45.4%)                  560            1.13  $      4,128                 36.9
1997 31.9% 51.1% 7.1% 4.1% 20.0% $80.64 $151.11 (46.6%)                  568            1.12  $      5,259                 40.9
1998 32.6% 51.4% 6.7% 4.5% 21.3% $86.75 $154.91 (44.0%)                  616            1.15  $      5,767                 43.5
1999 31.6% 52.8% 7.0% 4.4% 21.3% $91.60 $156.38 (41.4%)                  623            1.15  $      6,431                 47.3
2000 33.2% 52.3% 7.0% 4.0% 22.1% $97.61 $171.24 (43.0%)                  652            1.15  $      7,373                 50.2
2001 34.7% 49.6% 7.9% 4.3% 25.2% $92.36 $145.91 (36.7%)                  688            1.16  $      6,030                 47.4
2002 35.6% 47.7% 9.2% 4.8% 26.4% $94.93 $146.80 (35.3%)                  717            1.16  $      5,921                 46.1
2003 37.9% 44.9% 9.9% 5.1% 27.5% $98.33 $158.49 (38.0%)                  729            1.15  $      6,172                 45.5
2004 35.1% 47.6% 11.0% 4.4% 26.9% $101.27 $149.11 (32.1%)                  763            1.16  $      6,868                 51.9
2005 30.2% 49.9% 13.7% 4.0% 22.1% $107.26 $163.68 (34.5%)                  788            1.16  $    10,214                 69.6
2006 30.9% 49.6% 12.9% 4.5% 23.1% $120.52 $179.57 (32.9%)                  818            1.16  $    11,465                 71.1
Source:  US DOT DB1B via BTS for the third quarters of each year.