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Soul of Anime book cover

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The Soul of Anime

By some estimates, 60% of the world's TV broadcast cartoons are of Japanese origin. Why is Japan such an epicenter of animation? The answer depends on understanding the connections between fans and Japan's pop culture industries, including comics, toys, merchandise and animation. Drawing on ethnographic research, including interviews with artists at some of Tokyo's leading animation studios — such as Madhouse, Gonzo, Aniplex, and Studio Ghibli — Professor Ian Condry's new book, The Soul of Anime, discusses how anime's fictional characters and worlds become platforms for collaborative creativity. More

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