Publicize Your Event
Arts Communication offers a number of services to members of the
MIT community who wish to publicize and promote their arts events
and activities. These services include:
- publishing your event information in various
MIT event calendars and publications,
including our monthly media mailing and MIT's newspaper,
Tech Talk
- assisting you with the preparation of your own press releases
- consulting on publicity and media relations
- providing you with copies of our press mailing lists (on labels), tailored to fit your needs.
If you or your department or group is sponsoring an arts event
or activity and you wish to publicize it within and/or outside of
the MIT community, we encourage you (or whoever in your department/group
handles communications) to join MIT’s ArtsNet.
ArtsNet is a communication network made up of representatives from
arts-related programs, departments, groups, clubs and offices at
MIT.
Publicizing your events through the Office of the Arts
Q. What does the Office of the Arts need from me in order to publicize my events?
Send information on all arts-related events sponsored by your programs,
organizations and departments to Lynn Heinemann, Office of the Arts,
E15-205, (heine[at]media.mit.edu),
as far in advance of the event as possible. A minimum of 5-6 weeks
is preferred. Lynn regularly sends our deadlines out to members
of ArtsNet members by email.
All information must be sent to us either by email or hard copy,
and should include:
- Title/Name of event
- Description of event
- Day, Date, time
- Place
- Ticket prices, discounts, & purchase information
- Telephone number for more information/reservations
- Sponsor/funding information
We also encourage you to send us:
- Photos or images to complement your information
- Posters or flyers announcing your event
In addition, we ask that you also inform us of potential feature
stories, faculty/staff activities and awards, off-campus arts events
involving members of the MIT community, and any other ideas and
information that may be of interest to the MIT community and/or
the world at large.
Q. What does the Office of the Arts do with my event information?
When we receive information on your arts events and programs by
the appropriate deadlines, we publish it in our on-line and print
event calendars, including the listings in MIT's Tech Talk.
For more information on our publications, click
here.
Q. What about publicizing announcements and information other than calendar events?
"Straight News"
In addition to knowing about your calendar events, we also want
to know about other news or announcements that may arise from your
program or department such as: faculty awards and off-campus activities,
an appearance by a visiting artist, program anniversaries and new
appointments. When appropriate and as time allows, we'll help
direct the information to the best source on or off-campus—a
particular reporter or column at The Boston Globe, for instance,
or the "Here and There" column in Tech Talk.
Feature Stories
In addition, we are always on the lookout for activities and angles
that can be developed into a feature story, a more narrative piece
that may or may not be tied to an event. This type of story is much
more challenging to develop and "sell" to editors and
reporters (and selectivity is a must), but the rewards in terms
of PR can go a long way. So let us know what you think is interesting
about your program/activity. We'll help you determine its potential
as a feature story and we'll help target it to the appropriate
publicity source.
Photo Opportunities
Keep us posted on interesting photo opportunities as well. We often
suggest photo opps to MIT's The Tech and the News Office for
Tech Talk and, if appropriate, to outside media. We also keep a
library of MIT arts photos for use in various on-campus publications
and archival purposes.
Brochures and publications
As an information center for both the general public and the MIT
community, we appreciate having not only your event information
but also any brochures or publications that you produce.
Q. How else can the Office of the Arts help me publicize my events and activities?
Consultation and Resource Materials
In addition to publicizing your events through the Media Arts Calendar,
Arts Page, and other Office of the Arts communication sources and
publications, we are here as advisors to help you identify, plan,
and carry out your own publicity projects and ventures both on and
off-campus. While we usually cannot be the primary public relations
contact for individual events sponsored by your department or program,
we are happy to provide you with individual consultation and informational
materials on media relations, writing press releases, publicity
sources, audience development, and other aspects of public relations.
We will assist you in targeting your own PR efforts and building
your own press lists.
Press Mailing Lists
We are happy to provide you with copies of our press mailing
lists (on labels) and help tailor them to fit your needs.
MIT E-mail list
The OA has set up a listserver—"arts-announce"—a
semi-public e-mail list for MIT-related arts announcements and postings,
ticket offers, and information on MIT arts events. Members are those
who have special interest in the arts at MIT or are part of MIT's
arts community.
You can subscribe to this list at any time by e-mailing
arts-announce-request[at]media.mit.edu with "Subscribe" as the subject .
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