other

Marketing Plan

[developing written, spoken, and pictoral content to sell ATS products]

[Summary & Motivation] [Community] [Specifications] [Issues] [Contacts] [Diagrams / Pictures]

Summary & Motivation	Project Initiator: ATS Start Date: Not applicable Projected Completion Date: Not applicable Current Status: Ideas stage As a government-sponsored organization, ATS is supposed to effectively market its products in all ten districts of Lesotho. Currently, there is a deficit in staffing such that some of the districts have no ATS representation. In addition, many of the current staff are not trained in how to market the products, so little work has been done to promote the product sales among the more rural regions. A staff increase to three people per district has been proposed, but the probability that all of these new staff members are hired and are trained in marketing is rather low. The marketing department at ATS is currently looking for help and training in developing effective material to market its products. Effective marketing means that technology dissemination can occur to those people who are most in need of it. [top]
Community	This marketing plan would be employed by ATS marketing staff. [top]
Specifications	Must be easy to understand (In English and Sesotho) Easy to distribute Promotes appropriate technology [top]
Issues	Help is needed in the following areas: Designing a web site. Designing a new logo. Helping develop new vision, mission, and goals. Developing a training program. Developing effective material to distribute at agriculture fairs and through the local governments. [top]
Contacts	Project Leader: M. Masiu MIT Contact: Matt Zedler <mzedler@MIT.edu> ATS Contact: M. Masiu <mmasiu@Yahoo.com> Website (If applicable): N/A [top]
Diagrams / Pictures	DOCUMENTS Description Download [top]

*.pdf - Portable Document File / *.doc - Document (Microsoft Word) / *.jpg - Joint Photographic Experts Group (Browser)

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