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About BCS/

Guidelines for Use of the BCS Logo

PLEASE READ BEFORE DOWNLOADING!

The complete graphic identity for the department contains two elements: 1) the graphic logo, and 2) the graphic type element ‘brain+cognitive sciences' Various configurations of these elements are permissible.

  • When both elements are used together, the type element goes to the right of and is aligned with the bottom of the logo. Please note that the size of the type and logo have a specific ratio; by using an original file downloaded here you will have the elements positioned and proportioned correctly.
  • The logo and the type element may each be used alone though it would be typical to precede such a use with the complete logo+type combination.
  • The department is referred to in text as :
    • Department of Brain and Cognitive Sciences at MIT
    • Department of Brain and Cognitive Sciences
    • Brain and Cognitive Sciences
  • Note that ‘and’ or ‘&’ may be used for the department name in text but use of ‘+’ is limited to the graphic type element

COLOR

The following are the technical specifications for the colors used in the BCS logo.

For Print

BCS blue = Pantone 314
BCS gray = Pantone Cool Gray 7
Blue overprints gray

For the Web

Blue -- RGB: 8.121.158; Hex: 08799E
Gray -- RGB: 154.151.152; Hex: 9A9798

DO/DON'T

Do:

Keep the original proportions. Do not stretch or condense. The logo may be resized but ONLY if done proportionately and treated as one graphic unit.

Start from larger image and reduce to smaller (inflating a smaller image into a larger one will result in loss of image quality).

Use the original electronic files.

Use the right file format for your project, print or web.

Do Not:

Change the logo colors. The logo must be blue and gray, (or can be printed in greyscale).

Place the logo on a dark background – it just won't work.

Use the logo or type element in a sentence. These are graphics and are not meant to be combined directly with text.

Use the ‘+' as a replacement for ‘and' or ‘&' in written text. Use of the brain+cognitive device is limited to the logo.

Go to the DOWNLOAD FOR PRINT Page

Go to the DOWNLOAD FOR WEB Page

Go to the DOWNLOAD ELECTRONIC LETTERHEAD Page