This site is rarely updated. benbrophy.com is more up-to-date. - Ben
Some companies don't get basic UI design
I just installed a Thule roof rack. I saw a card in the package saying they'd send me a couple free issues to Backpacker magazine if I went to Thule.com to register my rack.
Once I found the product registration page I had a problem. All of their questions use radio buttons. It is as if the designer didn't know about checkboxes. For example here is one question:
For which activities will you use your THULE rack?
Hello? It says activities plural, and I plan to use this rack for both kayaking and camping. But I had to pick one. There were tons of little errors like this. I mean if they are going to the effort to exploit personal information, they could at least get all of it. I guess they'll never know a lot of wonderful things about me.