Selecting Your Next Employer: Conducting Company Research
What do potential employers think?
More often than not employers suggest that a successful job seeker must "do their homework" and demonstrate his/her knowledge of a company, not only in the job application, but also during the interview. Job seekers often overlook this important step, which can be very helpful throughout the entire job search process.
"How frequently do job candidates demonstrate knowledge of your company or industry in their cover letters?"
| Very Infrequently | 30% |
| Somewhat Infrequently | 30% |
| Somewhat Frequently | 27% |
| Very Frequently | 10% |
| Don't Know/No Answer | 3% |
"How frequently do job candidates demonstrate knowledge of your company or industry in interviews?"
| Very Infrequently | 9% |
| Somewhat Infrequently | 29% |
| Somewhat Frequently | 44% |
| Very Frequently | 15% |
| Don't Know/No Answer | 3% |
Last updated on Thursday, November 10, 05 at 03:08:38 PM EST.


