Online Search Strategies: Making the Internet Work for You
Researching Companies on the Web
There are various methods for researching employers. The best places to begin looking are the employers' website and employer profiles.
- Employer's Website- If you have a specific set of companies you would most like to work for, the best idea is to go to each company's website and review job postings. Many companies allow you to apply online and often list the contact person so you should easily be able to follow-up. Also research the competitors and find out what makes the targeted company unique. You should also read the information on the website to prepare for job interviews.
- Check out outside profiles of employers. They offer insider information about companies such as the working environment and application process, information can also prepare you for interview. They can help you decide what questions to ask and problems you might encounter in a specific industry or company.
Tips for Researching Employer's Website
First, learn who they are and what they do. Look at sections such as:
- What's new
- Mission Statements
- Description of Services
- Annual Report
- Strategic Plan
- Press releases
By looking at these categories you will find company profiles, current happenings, how the organization describes itself, its clients, its products, contacts, its philosophy.
Also check out Career Opportunities, Jobs, and/or Human Resources. Remember that there may be job openings that are not posted online. Be certain to read over the instructions/procedures on applying and while you are there look for information on benefits. In general, look over the entire website. Ask yourself, " What does the design of the pages say to you about this organization? Is it conservative or creative? well-organized or difficult to follow?
Figure out how you fit into the company structure and culture. Print out key pages and bring them to the interview to use as a reference.
Last updated on Monday, September 18, 06 at 01:41:24 PM EDT.


