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GTECH is the world's dominant lottery company. In the process of installing and administering lotteries GTECH has developed expertise in developing highly efficient, reliable,
low-cost transaction processing networks. As the lottery market becomes saturated, GTECH needs to find new business opportunities that will leverage its technology strengths. To that end, GTECH has won a
contract in Texas to administer food stamps and other government benefits electronically. This case discusses how GTECH developed its unique competencies as well as the challenges of leveraging those
competencies in new markets. |
