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Johnson & Johnson, Inc. has over 100 years of experience operating in decentralized management practices, but its customers are increasingly demanding that J&J present "a
single face." This means that J&J must coordinate sales, distribution, financial, and marketing information across its 160 operating companies. This case reviews possible strategies for developing an
information technology infrastructure that would enable J&J to be more responsive to its customers' demands. The case cites both technical and organizational challenges inherent in implementing a more
centralized infrastructure. |
