Case Studies

Working Paper No.:

283

Title:

Author(s):

Date of Publication:

No. of Pages:

Abstract:

Short Description

14

Johnson & Johnson:
Building an Infrastructure to Support Global Operations

Jeanne W. Ross

September 1995

21

Johnson & Johnson, Inc. has over 100 years of experience operating in decentralized management practices, but its customers are increasingly demanding that J&J present "a single face." This means that J&J must coordinate sales, distribution, financial, and marketing information across its 160 operating companies. This case reviews possible strategies for developing an information technology infrastructure that would enable J&J to be more responsive to its customers' demands. The case cites both technical and organizational challenges inherent in implementing a more centralized infrastructure.

Traditionally decentralized firm must develop an infrastructure that responds to global customer needs and cost pressures.