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The Internet is a powerful channel that presents new opportunities for touching customers, enriching products and services with information, squeezing out costs
through process automation, and redesigning internal business processes through enhanced communication and knowledge sharing. In most firms e-business processes are changing the nature of the buyer-seller
relationship, the role of information technology (IT), and the design of organizational structures and roles. As firms attempt to capitalize on their existing capabilities through the Internet, they
necessarily disrupt their embedded processes. This process of leveraging strengths and disrupting habits underlies the migration to e-business—a migration from market place to market space. This report
describes that migration using cross-case analysis of nine firms' e-business efforts. |
