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There is a new phenomena occurring that can provide significant value for businesses that seize the opportunity or threats for those caught unaware. Web
aggregators are entities that collect information from a wide range of web sources, with or without prior arrangements, and add value by providing post-aggregation services. Aggregators have become easier to
construct due to new technologies, so we predict they will soon emerge in industries where they do not currently exist—and hundreds already do exist in areas such as financial services, retail and
telecommunications. Like it or not, aggregators will use your web-based information to create new information collections that will affect your current business model, branding and relationships. Aggregators
will change the way your organization operates and the way global e-commerce develops. It is a wise organization that considers its e-strategy, prepares for aggregators, adds aggregation capabilities to its
internal and external operations and fully understands whether it should aggregate or be aggregated. |
