Content Analysis

• Chappell Lawson (Massachusetts Institute of Technology)
• Maxwell McCombs (University of Texas at Austin)
• Maria Flores (University of Texas at Austin, St. Edward's University)

Candidate Speeches
Content Analysis Form for Candidate Speeches (Codebook)
-Download Dataset in Excel format-
(Data on content analysis of the summaries of candidate speeches compiled by the civic organization Lupa Ciudadana, which followed all three major-party candidates throughout the campaign.)

TV Ads
Preliminary Summary Data on Ads
Content Analysis Form for Campaign Commercials (Codebook)
Inter-coder reliability for Ads (English or Español)
-Download Dataset in Excel or SPSS format-

TV News
Content Analysis Form for Television News (Codebook)
-Download Dataset in SPSS format-