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WEEK 9 - FRIDAY,
APRIL 11
Collective Intelligence and Participatory Culture
Guest co-instructor: Henry Jenkins
What factors are contributing to significant shifts in the ways consumers
are relating to media content and to each other in the new media environment,
the concept of collective intelligence, fan culture, the reasons why media
producers are seeking to build closer relationships with their consumers
and the various models they have adopted, digital cinema, viral marketing,
culture jamming, youth cultures...
" Henry Jenkins, "Interactive Audiences?"
http://web.mit.edu/21fms/www/faculty/henry3/collective%20intelligence.html
" Henry Jenkins, "Quentin Tarantino's Star Wars?: Parody and
Appropriation in an Age of Media Convergence"
http://web.mit.edu/21fms/www/faculty/henry3/starwars.html
" Pierre Levy, Forward and Chapter 10, Collective Intelligence:
Mankind's Emerging World in Cyberspace. Translated by Robert Bononno.
New York and London: Plenum Press 1997.
" Pierre Levy, chapters 1-4, 9, Becoming Virtual: Reality in the
Digital Age (New York: Plenum, 1998).
Guest Co-Instructor: Prof. Henry Jenkins, MIT
Henry Jenkins is the Director of the Comparative Media Studies department
at MIT. In addition to teaching, he is a noted author, journalist and
social thinker in the film and media space. He is currently on sabbatical
and writing a book.
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