SYLLABUS

HOME

  COURSE INFO

April 4

The Experience Economy


 

WEEK 8 - FRIDAY, APRIL 4

Session I
The Experience Economy
Amusement parks, location-based entertainment, mediated public spaces, experience-based marketing, transmedia, electronic music, the new design aesthetic, the push towards more immersive styles in cinema and television...

" B. Joseph Pine and James H. Gillmore, The Experience Economy, (pp.1-24, 45-68)
" Allen Yamashita, "Beyond Fear and Exhilaration: Hopes and Dreams for Specialty Venue Entertainment," from Clark Dodsworth Jr. (Ed.), Digital Illusion: Entertaining the Future with High Technology (New York:ACM, 1998)
" Yi-Fu Tuan, "Disneyland: Its Place in World Culture," Designing Disney's Theme Parks, (pp.191-200.)
" Angela Ndalianis, "Architectures of Vision: Neo-Baroque Optical Regimes and Contemporary Entertainment Media" (Recommended for Grad. Students)
http://media-in-transition.mit.edu/articles/index_ndalianis.html
" David Shef, "Sony's Plan For World Recreation," Wired, November 1999
http://www.wired.com/wired/archive/7.11/sony.html

Session II (~60 Minutes)
Guest Speaker: Mayo Stuntz, formerly EVP of Six Flags Theme Parks; President, Compuserve Services; COO, AOL Services; EVP, AOL Time Warner.