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First Look: Lots of Slim Pickings
By Christa Starr
With over three and a half million previews available on www.firstlook.com,
one would expect the site to be packed full of information. And it
is. The problem is finding what you're looking for.
The site epitomizes the "more is better" philosophy of
web design, packing as much information as possible onto every single
page. Unfortunately, in its efforts to provide a one-stop shop for
movie, TV, game and music previews, the site clusters everything so
closely together you need a magnifying glass to read it.
In an attempt to help newcomers navigate the site, First Look has
provided several
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conveniences at the top of each page - a search function, menu buttons
for the main pages of the four major content categories, and an interactive
site tour (see image to the right). While providing a site tour is
helpful in figuring out how to separate the information from the navigation,
the fact that it is almost necessary to look at the tour to understand
the site
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points towards a flaw in the site's overall coherency.
I was also disappointed in the type of information available on the
site. I'm not sure where First Look gets its previews from, but when
I did a few searches for the television shows I watch regularly (Buffy
the Vampire Slayer, The Sopranos, The X-Files and Fear), no matches
were found. The Music categories gave me similar results. However,
when I started exploring the available movie previews things started
to look up.
Perhaps because there are far fewer major films released every month,
numerous
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previews were available, including quite a few for the movies I've
been looking forward too. The page design for the previews is also
a set up from the main pages. Seen on the left, it has a viewing window
(which allows you to stop and pause the previews as well as change
the resolution of the preview for better streaming), a synopsis, basic
information about the cast and crew, links to member reviews, as well
as links to other sources of
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information such as "Industry News," "Fan Sites,"
and the "Official Site" for the film. Still, don't go looking
to First Look for information about smaller, independent films like
Christopher Nolan's much-anticipated neo-noir film Memento. For indie
reviews, I recommend going to an indie-dedicated film site like Film
Threat (www.filmthreat.com)
or the broader ZENtertainment site (www.zentertainment.com).
The Games category also seemed to be more comprehensive than the
Music and TV categories. Certain games were even offered as streaming
demos (of course, only PC games were available for testing). However,
the deficiencies I found in the site were not suitably offset by the
benefits. The site just seems to be trying to do too many things at
once, leaving it at a disadvantage compared to smaller sites that
focus on a single media, music genre, or game platform. Someday, First
Look may be worth a second look, but for now I'll be surfing elsewhere.
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