| |
WEEK 2 - FRIDAY,
FEBRUARY 14
Session I (~ 120 Minutes)
The Future of Broadcasting
The broadcast paradigm and the ways that the network structure has influenced
both the content and audience for television, the emergence of narrowcasting
and niche-based models of the audience, experiments in combining television
and digital media, experiments in development of on-line networks (with
focus on the experience of developing cartoon series for the web), alternative
models for the future of television and the economic/technical challenges
they confront, trends in viewer behavior, impact of TiVo and other time-shift
technologies. What are the key areas for innovation in the coming years?
" Michael Lewis, Next, pp.161-193
" Mark Fearing, "Why Online Animation Should Not Be Tomorrow's
Television"
" Tara McPherson -"Television Predicts Its Future: On Convergence
and Cybertelevision"
" Lisa Parks, "Innerflows: Television and Internet Convergence"
" Henry Jenkins, "TV Tomorrow", Technology Review
Session II (~60 Minutes)
Guest Speaker: Gary Arlen
Gary Arlen is President of Arlen Communications. A twenty-year industry
veteran and journalist, he is an oft-quoted prognosticator known for his
insights into media, telecommunications and interactive content.
| |