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WEEK 3 - FRIDAY,
FEBRUARY 21
Session I (~ 120 Minutes)
Structure of the Entertainment Industry
A closer look at the impact of horizontal integration on the entertainment
industry -- how do media conglomerates operate, how do we explain the
tension between media concentration and the lowering of barriers of entry
into the media market place, what role does entrepreneurship play within
the media industry, how do media companies decide what properties to promote,
why is Broadcast Standards always separate from the corporation?
" "The Business of New Media" John Caldwell
" Harold Vogel, Introduction, Conclusion, Entertainment Industry
Economics
" Nick Gillespie, "All Culture, All the Time," Reason,
April 1999,
http://reason.com/9904/fe.ng.all.html
Session II (~60 Minutes)
Guest Speaker: TBA
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