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WEEK 6 - MARCH 14
Session I
Branding, Advertising and Entertainment
A brief history of advertising and its relationship to media change, how
the emergence of new media technologies is altering the balance of power
between consumers and marketers, alternative approaches to advertising
in the digital environment -- banners, interstitials, advergaming, viral
marketing, product placements, sponsorships....
" James Twitchell "The Branding of Experience," Lead Us
to Temptation, (pp.159-196.)
" Michael Wolf, "Brand Empires," The Entertainment Economy,
pp.221-252
" Thomas Frank "The Brand and the Intellectuals", One Nation,
Under Market, (pp.252-275.)
" Mitch Oscar, assorted short articles [see forwarded material from
Chris Weaver]
Session II (~60 Minutes)
Guest Speaker: TBA
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