holy crap that's a huge media merger
the fcc approved monday the merger of verizon/mci with sbc/at&t to form one massive telecom company. some info at the fcc website, as well as an interesting article about the disapproval of consumer groups.
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the fcc approved monday the merger of verizon/mci with sbc/at&t to form one massive telecom company. some info at the fcc website, as well as an interesting article about the disapproval of consumer groups.
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TIMELINE
- Sept.13: Guest lecture by Brenda Laurel.
- Sept.20: Preliminary audit of media properties due.
- Sept.27: Document describing core media franchises due.
- Oct.6: Final draft of report due.
- Oct.13: Work with Brenda’s students to develop scenarios and opportunity maps.
- Oct.20: Final draft of the scenarios and opportunity maps due.
- Nov.15: Recommendations about consumer relations policy due.
- Nov.22: Work with Brenda Laurel’s students on final revised version of scenarios.
- Dec.8, 13: Teleconference.
- Dec.14: Short reflection paper due.
NEWS & BLOGS
- MIT Advertising Lab
- Agenda Inc.
- Billboardom
- MIT Branding Cultures Lab
- Brand Cameo
- Brand Experience Lab
- CMO Magazine
- Jeff Greenfield
- Branded Entertainment News
- Church of The Customer: Evangelism
- Inside Branded Entertainment
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