Apple moves one million videos in less than twenty days.
Holy cats, that was fast. On Monday Apple announced that they've sold one million videos in less than twenty days. Most of the press release is the usual PR fluff, but there is this somewhat tantalizing nugget:
“Selling one million videos in less than 20 days strongly suggests there is a market for legal video downloads,” said Steve Jobs, Apple’s CEO. “Our next challenge is to broaden our content offerings, so that customers can enjoy watching more videos on their computers and new iPods.”
I wonder about the percentage breakdown between music videos and TV shows. I check for new TV shows every week, but I'm constantly disappointed. C'mon, guys – it's been three weeks. Can't you come up with more interesting content? I'd buy a video iPod if the content was there. So far I've bought 17 music videos and only one TV show, but I'll hold off on an iPod video until I can get vodcast subscriptions to more of my favorite shows. Of course, that's going to require content from NBC, Bravo, Cartoon Network, The Discovery Channel...
It'll be interesting to see how many videos Apple moves in its second three weeks. Of my 17 music videos, eight were from one artist whose videos weren't previously for sale and three were from a second whose videos were only available on a collectors' edition CD/DVD combo (which was released after I'd already bought the standard edition from, surprise surprise, iTunes). That means that 65% of my purchases were pent-up buys, and are therefore not indicative of my normal purchasing patterns; I'd be willing to bet that the majority of the one million videos sold were bought under similar circumstances.
So good job, Apple. However, to not get spanked by your shareholders you'll have to continuously add new videos from both popular and increasingly obscure artists to facilitate more pent-up purchases (where are my Eddie from Ohio and Great Big Sea videos?) or start seriously pounding on some more network doors, or really facilitate independent content like vodcasts. I bet a quick-and-dirty software app to record iSight video and export it straight to weblogging tool will surface before Christmas. Any takers?
1 Comments:
It seems like it does show that people are willing to pay for music videos and I feel like there should be a market in the future at least for popular music videos, that's how MTV started. It will be interesting to see what sort of content they will provide in the future.
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