Celebrity Product Placement
In these times where it is becoming harder to advertise, it's interesting to see how companies and advertising agencies reach out to celebrities who will provide free marketing. Marketing firms will start friendships with movie stars and suggest products to them. Companies like Motorola also have a 2,000 sq. foot office just to talk to celebrities.
http://www.wired.com/wired/archive/13.11/start.html?pg=8
0 Comments:
Post a Comment
<< Home