Is Marketing to Childern Good Marketing?
A marketing prof at NYU and a professional branding coach writes on his blog that marketing to children is bad business:
"Let us assume that advertising to children has a positive short-term ROI - that it produces a greater short-term financial return than the advertising investment. To understand whether it is good marketing, we need to go beyond the short-term ROI and ask two questions which will indicate whether the long-term ROI of advertising to children will be positive."
0 Comments:
Post a Comment
<< Home