CLOSED
This class is now officially over. The work on media research continues at the Convergence Culture blog. The final projects were:
We will be back next year.
 |
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This class is now officially over. The work on media research continues at the Convergence Culture blog. The final projects were:
We will be back next year.
..BLOG'S HOME
INSTRUCTIONS
PREVIOUS POSTS
- content trumps media channels
- ex my-space executive launches video storate service
- Google buys 5% of AOL
- EA Enters Mobile Game Space
- Porn on the Go
- about this blog and mobile video use projections
- Kids Groups and Digital TV Strikes a Deal
- Advertising and Television for Children
- video blogging is getting big
- MySpace Music Gives Artists A Whole New Way To Find An Audience: But Is It Working?
INDUSTRY NEWS
TIMELINE
- Sept.13: Guest lecture by Brenda Laurel.
- Sept.20: Preliminary audit of media properties due.
- Sept.27: Document describing core media franchises due.
- Oct.6: Final draft of report due.
- Oct.13: Work with Brenda’s students to develop scenarios and opportunity maps.
- Oct.20: Final draft of the scenarios and opportunity maps due.
- Nov.15: Recommendations about consumer relations policy due.
- Nov.22: Work with Brenda Laurel’s students on final revised version of scenarios.
- Dec.8, 13: Teleconference.
- Dec.14: Short reflection paper due.
NEWS & BLOGS
- MIT Advertising Lab
- Agenda Inc.
- Billboardom
- MIT Branding Cultures Lab
- Brand Cameo
- Brand Experience Lab
- CMO Magazine
- Jeff Greenfield
- Branded Entertainment News
- Church of The Customer: Evangelism
- Inside Branded Entertainment
INDUSTRY RESEARCH
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