content trumps media channels
CBS said that it is focusing on content in order to generate more revenue, as opposed to alternate distribution channels. It said that it is still focusing on putting tv shows onto ipods and that it will continue to do so, but it believed that old media is not quite dead and it's shows are its key asset. It will still pursue its partnerships with Verizon's V Cast video, Comcast video-on-demand. CBS also wants to expand their media properties and create spin-offs (such as the CSI spinoffs) and use those to make more money.
article here: http://www.hollywoodreporter.com/thr/article_display.jsp?vnu_content_id=1001699724
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