Creative Challenging Apple
http://www.cnn.com/2005/TECH/12/08/creative.video/index.html
Creative just released their Zen Vision: M, which looks very similar to the Apple IPod Video and hopes to be a strong challenger. The chairman of Creative, Sim Wong, says they made it small but did not fall into the "smallness trap" of having to sacrifice quality for size, suggesting that perhaps Apple has done just that with their Nano.
The M has a fancy color screen, FM radio, and a built-in mircrophone. The company hopes that this will successfully break into the market, forcing a war upon Apple that was promised last year by the CEO. The Singapore-based company has been trying to break into the US and world music scene for the past few years. Sales have been up, but revenue is actually down at the moment, causing worries in the company.
It will be interesting to see how this music/video device fairs against the already popular IPod. Creativity is offering a larger product with a less well-known name for $20 more. While it may be of excellent quality, it is also doubtful that Creativity will be able to convince most people to choose their product over the famous one unless their marketing campaign gets immediately ramped up. Sim Wong has his work cut out for him as the holiday season flies full swing!
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