EA Enters Mobile Game Space
Electronic Arts agreed to pay $680 million to acquire Jamdat Mobile, a mobile game publisher. The acquisition is expected to compensate for the slow growth in video game sales by expanding into the accelerating market of cell phone games. Jamdat has about 100 games on the market in 40 countries with 90 carriers.
I am somewhat dismayed by the fact that I keep seeing the same old companies branching out into all these different media formats. I was hopeful that media convergence would bring out about new possibilities for consumer engagement and broad participation by people with stake in media. Instead, all the big companies are buying up everything that could possibly have any value, that could possibly be exciting. Not to say that big media companies can't be innovative, but I feel like the range of ideas is being limited by their ruthless market entrances and acquisitions. Maybe it's just me though.
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