Game Boy Micro
woah!
Game Boy Mini if you havent seen yet is honoring the 20th anniversary of the nes system by creating a game boy with the look of the original nintendo controller (available dec 5 and only a limited number sold).
this is fantasitc marketing! it is a piece of nostalgia for the young parents and it is right in trend with the current iPod mini for teens.
their marketing angle as posted on Engadget:
“We’re making the gorgeous Game Boy Micro for image-conscious folks who love video games, the ones who want the look of their system to be as cool as the games they play on it” according to George Harrison, Nintendo of America Sr. VP of marketing. It’s clear that they’re going after the kids who are too cool to carry around an obvious gaming device but who don’t mind carrying something that looks like the cell phone that they’re already carrying."
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