Google buys 5% of AOL
Google is buying 5% of AOL for $1 billion. They outbid Microsoft and plan on giving AOL a bunch of benefits. They are currently the search engine of choice for AOL, and under the new agreement they will give AOL free advertising to promote all of its channels. AOL will also be able to sell banner ads on Google and keep 20% of the profits (Google will get the other 80%).
This should be interesting, especially since Google and AOL also have some competing services which this partnership is supposed ot promote, such as Google Maps and AOL's Mapquest. Hopefully this partnership enables them to better their content and provide more for their combined audience.
Full story in Washington Post: http://www.washingtonpost.com/wp-dyn/content/article/2005/12/16/AR2005121601892.html
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