MTV / Microsoft URGE to compete with itunes
MTV and Microsoft are joining forces to come out with a new online music service called URGE. The service will be available in the next version of windows / windows media player. The interesting part is that the service will not be compatible with Macs or ipods, meaning that the 75-80% of the market that Apple currently dominates will remain that way since those users will not be able to use the new service. In order to gain market share, Microsoft and MTV will have to convince people to ditch their ipods and get a new music player. This will be very interesting since Microsoft and MTV are two of the strongest brands in technology and music, but the competition is extremely rough.
Full Article here: http://www.latimes.com/business/custom/cotown/la-fi-micro14dec14,0,960356.story?coll=la-tot-promo&track=widget
1 Comments:
Microsoft Urge has no chance to pick up in my opinion. Itunes is too big to defeat!
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