MySpace Music Gives Artists A Whole New Way To Find An Audience: But Is It Working?
http://www.longislandpress.com/?cp=40&show=article&a_id=6453
MySpace, a two-year-old social-networking website, ranks fourth Internet-wide in page views, surpassing such age-old megaliths as Google and AOL, according to Media Metrix, the audience-measurement service provided by research firm comScore. Its ubiquity was enough to impress Rupert Murdoch, who acquired MySpace's parent, Intermix Media, Inc., this past July for a price tag of $580 million. One of its most popular features is MySpace Music, where sundry musical acts can upload songs on the site's stand-alone media player, contact their fan bases and premiere upcoming albums for free. It's not just for pop and rock acts, though: Modern classical favorites Kronos Quartet have a MySpace page; so does the Kings Park High School Jazz Band
Key to the success of myspace is the fact that artists have no restriction on space (like a record store) or time (like the radio) and is available to all who care to take the time to fill out the online ofrms to acquire the space.. thus it has functioned as the launching point for many new band's musical careers.
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