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INSTRUCTIONS

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PREVIOUS POSTS

• Media Convergence: Games and Movies
• Sociology in Video Games
• More ads on TV?
• Blu-ray format looking strong
• Interesting look at online music purchases
• media predictions for 2006
• D&G Gold Mobile Phones
• Apple May Be Holding Back The Music Biz
• winnie the pooh gets a girlfriend - new disney take on classics
• MTV to Start Music Service with Microsoft

INDUSTRY NEWS

TIMELINE

• Sept.13: Guest lecture by Brenda Laurel.
  
  
• Sept.20: Preliminary audit of media properties due.
  
  
• Sept.27: Document describing core media franchises due.
  
  
• Oct.6: Final draft of report due.
  
  
• Oct.13: Work with Brenda’s students to develop scenarios and opportunity maps.
  
  
• Oct.20: Final draft of the scenarios and opportunity maps due.
  
  
• Nov.15: Recommendations about consumer relations policy due.
  
  
• Nov.22: Work with Brenda Laurel’s students on final revised version of scenarios.
  
  
• Dec.8, 13: Teleconference.
  
  
• Dec.14: Short reflection paper due.

NEWS & BLOGS

• MIT Advertising Lab
• Agenda Inc.
• Billboardom
• MIT Branding Cultures Lab
• Brand Cameo
• Brand Experience Lab
• CMO Magazine
• Jeff Greenfield
• Branded Entertainment News
• Church of The Customer: Evangelism
• Inside Branded Entertainment

INDUSTRY RESEARCH

• Brand Air Time
• iTVX