nielson ratings get with the program
the nielson ratings are moving to get ratings on tivoed/downloaded/mobile ratings, and it's about time. the thing i'm very much interested in is seeing how this sort of thing can affect those shows like arrested development that have significant viewership on tivos and the internet but get cancelled due to small live-nielson-family followings.
from the article:
In late December, Nielsen is finally taking one of several steps aimed at adapting to this new audience. Ratings will be broken out by how shows are watched--live, later in the day or within a seven-day period. Over time, Nielsen will also move to measure viewing that takes place via iPods, cell phones, laptops and other digital devices that are gaining TV privileges. The company also will track audiences for on-demand fare.
full article here, via cnet news.
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