A Spoonful of Mobile Ads Please!?
A recent Online Media Daily story indicates that 1 in 3 people who recieved ads on their mobile phones found them to be annoying. This fact was seemingly used to stress that 2/3 of people now do not. What great progress when only 8% of people previously did not find such ads annoying. And I assume the the big take-away from this to be...people are warming up to the idea of ads on cell phones.
My response is PHOOEY! There are lies, damn lies and statistics - guess which category the above falls in to? I am to believe that 2/3 of the people surveyed "enjoyed" the ads? What did a person have to say to be considered annoyed? Perhaps the annoyed category was asked, "would you like a root canal or a mobile ad?" and 1/3 of the people still chose a root canal.
The bottomline in my mind is that now that we have the Internet, let's use it and link to the underlying survey questions and context when making such claims. A good blog links to sources, other articles should follow suit more often. 91.3% of the people I surveyed indicated they would stop reading marketing articles unless this happens. Trust me.
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