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PREVIOUS POSTS

• Jeep launches a mobile phone TV channel
• Anime, Piracy, and Profits
• http://users.skynet.be/J.Beever/batman.html Media...
• racial programming
• The Writer's Guild on Product Placement
• Popular Toys of the Last 100 Years
• Viacom buys DreamWorks
• Cellular Retro
• Watching a Child Who's Grown Up With TiVo
• Would you like some fries with that download?

INDUSTRY NEWS

TIMELINE

• Sept.13: Guest lecture by Brenda Laurel.
  
  
• Sept.20: Preliminary audit of media properties due.
  
  
• Sept.27: Document describing core media franchises due.
  
  
• Oct.6: Final draft of report due.
  
  
• Oct.13: Work with Brenda’s students to develop scenarios and opportunity maps.
  
  
• Oct.20: Final draft of the scenarios and opportunity maps due.
  
  
• Nov.15: Recommendations about consumer relations policy due.
  
  
• Nov.22: Work with Brenda Laurel’s students on final revised version of scenarios.
  
  
• Dec.8, 13: Teleconference.
  
  
• Dec.14: Short reflection paper due.

NEWS & BLOGS

• MIT Advertising Lab
• Agenda Inc.
• Billboardom
• MIT Branding Cultures Lab
• Brand Cameo
• Brand Experience Lab
• CMO Magazine
• Jeff Greenfield
• Branded Entertainment News
• Church of The Customer: Evangelism
• Inside Branded Entertainment

INDUSTRY RESEARCH

• Brand Air Time
• iTVX